Principles of Advertising and IMC Hardcover Book, eBook Download in EPUB, MOBI and PDF
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Explains the principles and practices of advertising and the other marketing communication functions, with an integrated planning process. This book presents various ways companies communicate with...read more
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This edition of book was issued in Hardcover. The volume of the book is 774 pages (approximate value, can be different depending on the edition). First book "Principles of Advertising and IMC" was published in 2004.
- Original Title
- Principles of Advertising and IMC
- First Published
- 2004 year
- Edition Format
- Book Language
- Number of Pages
- 774 pages
- Ebook Format
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Explains the principles and practices of advertising and the other marketing communication functions, with an integrated planning process. This book presents various ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.
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