Business Travel and Tourism Paperback Book, eBook Download in EPUB, MOBI and PDF

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'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from...

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Bibliographic data

This edition of book was issued in Paperback. The volume of the book is 370 pages (approximate value, can be different depending on the edition).

Original Title
Business Travel and Tourism
ISBN13
9780750643924
Edition Format
Paperback
Book Language
English
Number of Pages
370 pages
Ebook Format
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Business Travel and Tourism

Business Travel and Tourism - book cover

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Book Description

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: The global business tourism market The design of business tourism facilities The role of the d 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: The global business tourism market The design of business tourism facilities The role of the destination in business travel and tourism The social, economic, and environmental impacts of business tourism The ethical dimension of business tourism The marketing of business tourism products The impact of new technologies on the business tourism market How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism.

With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

This description is taken from the website: https://scifisoundtrack.com/huichp.


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