Quote from Ryan Holiday

First Google built a superior product. Then it built...

2018-05-01

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First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service.

Ryan Holiday
Ryan Holiday in "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"

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